Just got some time to research on the "curse". 
This was a 2-year old article.
Note that it was written 2 years ago, and the results of two more versions of TLB since then were:
2010: Juventus 0-0 (5-4) Milan [Milan won 2010-11 Serie A]
2011: Milan 2-1 Juventus [Juventus won 2011-12 Serie A]
It is still going strong...
This was a 2-year old article. Quote:The Curse of The Trofeo Berlusconihttp://www.beyondthepitch.net/articles/p...erlusconi/
August 14, 2010 by Adam Digby
Milan and Juventus contest the The Trofeo Luigi Berlusconi on Sunday, a trophy nobody wants to win. For fans new to the Italian game, or unfamiliar with its traditions, here a look at the history of the competition.
It is an annual friendly football match, founded by Silvio Berlusconi in 1991, in memory of his father Luigi. He intended it to be played each year at the San Siro as Milan versus the current Champions League holders.
Due to the different commitments of such teams this became impossible. Since 1995 the game is an annual face off between Milan and Juventus. It has been won by Milan ten times, Juventus eight. The only other clubs to participate have been Bayern Munich, Inter, and Real Madrid.
Famously the trophy is said to be a jinx, as its winners have never gone on to win the Italian Championship. At first this just seems a strange quirk, but it becomes even more remarkable when you consider that in the last 15 years Milan or Juventus have won the scudetto nine times (including Juve's revoked titles). Take Inter's winning run into account and it gets stranger still.
Between 1995 and 1999 the loser went on to lift lo scudetto, the run being broken by Lazio's title win in 2001.
The curse is so embedded in Italian footballing lore that in 2002, when the game went to penalties, Ciro Ferrara intentionally missed a penalty that led to Milan winning. Paolo Maldini buried his head in his hands upon realising they had won.
The latest edition takes place on Sunday and the two coaches have been quick to downplay the significance of the cup on the final league standings. Milan have had a later start to their pre-season, while Juve have been playing a month already due to Europa League commitments.
So, to the San Siro on Sunday, may the best team lose...
Note that it was written 2 years ago, and the results of two more versions of TLB since then were:
2010: Juventus 0-0 (5-4) Milan [Milan won 2010-11 Serie A]
2011: Milan 2-1 Juventus [Juventus won 2011-12 Serie A]
It is still going strong...
aka xudong