05-11-2011, 05:11 PM
(This post was last modified: 05-11-2011, 05:17 PM by russo-neri.)
(05-11-2011, 05:07 PM)Gabriel426 Wrote: At the end of the day, the owner/s can still use their money to force spending. Then where is the FairPlay in at?
See my post about equity vs debt. Owners can still spend as much money as they want, but it would need to be invested directly into the club. Owners actually have to commit to investment and not just be an open wallet of money that the club can use when it wants to.
(05-11-2011, 04:40 PM)Gabriel426 Wrote: U can mark m words, sooner of later, clubs will sell the name of the stadium for 5 ys or so. Let's say New Castle sell the stadium name for 5 years. Thus, during home match, commentators will say New Castle is hosting ManU in St. James Park, he/she will say New Castle is hosting ManU in Coca Cola Stadium. That's a great way to generate money.
Thats what we have in the states. Most arenas and stadiums are named after coporations. Staples Center in LA, Citi Field in NY. Minute Maid park in Houston (formerly Enron). Only certain venues have refrained from taking corporate names like Madison Square Garden. Even Yankee Stadium, which keeps its name sans sponsorship because of traditiion has sold naming rights for their stairwells!
It is a smart way to get extra revenue. This may sound strange outside the US, but note - the US still hasn't gone the way of seeling advertising on player jerseys/kits. You won't see any Samsung lable on a Laker or Yankee jersey, but it's only a matter of time before you do.
